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FOUNDERS LETTER: To our Potential Shareholders



Background

In 2018, my long-time friend (Mike Russell) and I started Everest Assets Group (EAG) to solve one of the largest and most critical problems of the digital age: the maintenance of the digital infrastructure that is, and will continue to be, indispensable to protecting our present and future way of life.


By 2019 we had set out to change the way we people saw the value of IT and cybersecurity services by developing a powerful algorithm designed to reduce costs, and improve EBITDA whilst also immediately increasing both Net Asset Value and the independant credit ratings as assessed by banks and major ratings houses.


Our Algorithms Work

We see an industry built upon stagnant products, false promises, and limited results delivered by small firms within a deeply fragmented industry. We saw the changing nature of digital infrastructure, the accelerating rise of breaches, and the devastating impacts of cyberattacks on society.


Both covid and Brexit have accelerated the pace of digitization across the UK, European Union, Nordic nations and the USA - securing even the most basic services to our daily lives now rely upon a digital infrastructure open to exponential security and maintenance challenges; challenges currently resolved by a myriad of small and medium sized firms each developing their own unique insights and solutions but unable to significantly scale these intellectual insights due to a lack of leadership and commercial awareness.


In 2019 we undertook multiple consulting assignments to test our algorithms; a global programme management training company, a membership body, a precision engineering firm and several IT companies where put through our system; within 4-weeks each entity enjoyed a doubling of EBITDA (using the median of their prior 4 years) and a 1400% increase in NAV.


Our Covid Hibernation

The covid 19 pandemic (March 2020 to 2023) saw EAG go into ‘hibernation’ as the founders moved from actively seeking investors to looking after our personal interests and families. With Covid 19 declared to officially no longer be a concern (May 2023) by the WHO, the founders of Everest Assets Group are again seeking investors.


During our hibernation period we noted the accelerated growth of homeworking by many firms, combined with the growth in logistics (and the associated use of GPS and the digital tracking of postal, packaging and delivery services); this 300% expansion and use of the digital infrastructure has also expanded cyber risk in direct proportion.


Together, these realities led us to recognise that the fragmented nature of the IT and cybersecurity sector is open to rationalisation (via acquisition) as well as a dramatic improvement to existing EBITDA, Balance Sheet value and credit rating.


As a company, we have our core values which we celebrate and memorialize. Below, we’d like to share our thoughts and philosophy around what guides Everest Assets Group: who we are, why we are, and what we stand for as a team. I’m excited for you to join us on this journey. These concepts are what ground and guide us in serving our customers and protecting the world’s most important data and infrastructure.


Our Pledge: Be a Force for Good

We exist to be a force for good. People’s most sensitive data lives on computing devices and in the cloud, making cyberattacks one of the biggest threats to society. We pledge to place integrity first and to foster a culture of equality, diversity, and inclusion. We protect all data and we serve all people.


We strive for truth, honesty, and transparency in all dealings with our customers, employees, shareholders, partners, and society at large. As a company, we believe being a neutral, unbiased standalone vendor is a key tenant for any company dealing with the security of people’s data in a space that transcends physical boundaries and common governing law.


Our Mission: Keep the World Running

The world is full of criminals, state actors, and other hostile agents who seek to exfiltrate and exploit data to disrupt our way of life. Our mission is to keep the world running by protecting and securing the core pillars of modern infrastructure: data and the systems that store, process, and share information. This is an endless mission as attackers evolve rapidly in their quest to disrupt operations, breach data, turn profit, and inflict damage.


Mission Delivery

We will achieve this mission via four clear stages:

  1. Target and acquire IT and cybersecurity firms.

  2. Increase their individual EBITDA and Net Asset Value.

  3. Combine into a new corporate Group (NewCo).

  4. Take NewCo to IPO on the London Stock Exchange (AIM market).

Our Pledge: Be a Force for Good

We exist to be a force for good. People’s most sensitive data lives on computing devices and in the cloud, making cyberattacks one of the biggest threats to society. We pledge to place integrity first and to foster a culture of equality, diversity, and inclusion. We protect all data. We serve all people. We strive for truth, honesty, and transparency in all dealings with our customers, employees, shareholders, partners, and society at large. As a company, we believe being a neutral, unbiased standalone vendor is a key tenant for any company dealing with the security of people’s data in a space that transcends physical boundaries and common governing law.


Our Mission: Keep the World Running

Technology ages, fails, and is rapidly evolving. The world is also full of criminals, state actors, and other hostile agents who seek to exfiltrate and exploit data to disrupt our way of life. Our mission is to keep the world running by protecting and securing the core pillars of modern infrastructure: data and the systems that store, process, and share information. This is an endless mission – and thus gives EAG endless opportunity - as attackers are also evolving rapidly in their quest to disrupt operations, breach data, turn profit, and inflict damage.


Our Driving Principles

Accountability:

Businesses should be held accountable to deliver results as advertised. Our technology does what we say it will do. As both a company and individuals, we assign extremely high value to personal and corporate accountability. In all our dealings with customers, we strive to serve with purpose and delight our customers and other business partners.


Deliver More Value:

We exist to challenge the status quo and help our customers simplify their cybersecurity stack. We deliver more value to our customers by eliminating inefficiencies associated with legacy, human-powered solutions. We’re defining and delivering a new age of cybersecurity, built on the foundation of data analytics and AI coupled together to deliver an automated, efficient, enterprise-wide backbone – a central synapse for all enterprise asset protection.


Streamline & Simplify:

We also strive to make cybersecurity streamlined and easy by empowering our ecosystem of partners to deliver advanced security services on top of our platforms to ensure resilient infrastructure for companies of all sizes.


Responsible Stewards

The very foundation of security in the digital world is trust. Our customers rely on us to be responsible stewards and guardians of their data, their software, and their hardware, to protect it from intrusion, misuse and to maintain its operability. This means we must constantly innovate to stay ahead of sophisticated attackers within a rapidly evolving market.


Responsible Marketing

We market based on the merits of our platform and technology, free of misinformation as to the efficacy of the protection we offer. Deliberately misleading “fear uncertainty and doubt” messages and advertising meant to sway awareness are inconsistent with our principles. We do not lose sight that criminals, state actors, and other hostile adversaries are the real enemy.


Facts, Not Illusions

Our advertising leads with facts, not illusions, allowing truth and reality to guide decisions.

The world will be a safer place because of EAG. There remains much to be done to win the cybersecurity battle, and the journey won’t be easy or straightforward. I’m humbled by who we are, what we’ve become, and where we’re going.AG


We are EAG


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