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UK Competition Law and Its Implications for Everest Assets Group Ltd. (EAG)

Competition Law:

Mergers and acquisitions are subject to competition laws to prevent the creation of monopolies or dominant market players that could hinder fair competition. EAG must ensure that their M&A activities do not violate these laws.


Everest Assets Group Ltd. (EAG), an investment firm focusing on the consolidation of IT and Cybersecurity firms, has ambitious plans for multiple mergers and acquisitions (M&A). While these plans present significant opportunities for growth and expansion, they also bring EAG under the purview of UK Competition Law. This report provides an overview of UK Competition Law and discusses its potential implications for EAG's M&A ambitions.

UK Competition Law Overview

UK Competition Law is designed to ensure fair competition in the market. It is governed by both UK legislation (primarily the Competition Act 1998 and the Enterprise Act 2002) and EU legislation (primarily Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU)).

The Competition and Markets Authority (CMA) is the primary regulatory body responsible for enforcing competition law in the UK. The CMA has the power to investigate and take action against companies suspected of anti-competitive behaviour.

Key Aspects of Competition Law Relevant to EAG

Anti-Competitive Agreements (Chapter I / Article 101 TFEU): This provision prohibits agreements between companies that prevent, restrict or distort competition. EAG must ensure that any M&A agreements do not involve anti-competitive practices such as price-fixing, market sharing, or limiting production.

Abuse of Dominant Position (Chapter II / Article 102 TFEU): This provision prohibits companies from abusing a dominant position in the market. If EAG's M&A activities result in a dominant market position, they must be careful not to engage in practices that could be seen as abusive, such as predatory pricing, refusing to supply, or imposing unfair trading conditions.

Merger Control: The CMA has the power to investigate mergers that could result in a substantial lessening of competition in any market in the UK. If EAG's M&A ambitions lead to a significant increase in market share, they may be subject to a CMA investigation.

Implications for EAG

EAG's M&A ambitions could potentially bring them under scrutiny under UK Competition Law. If their acquisitions lead to a dominant market position or substantially lessen competition, they could face investigation by the CMA. Penalties for breaching competition law can be severe, including fines of up to 10% of worldwide turnover, director disqualification, and even imprisonment for individuals involved in cartel activity. To mitigate these risks, EAG will:

  • Conduct thorough due diligence on potential acquisitions to identify any potential competition law risks.

  • Seek legal advice before entering into any M&A agreements to ensure they do not involve anti-competitive practices.

  • Monitor their market position and behaviour post-acquisition to ensure they do not abuse a dominant position.


While EAG's M&A ambitions present significant opportunities, they also bring potential competition law challenges post-IPO. By understanding and proactively managing these challenges, EAG will pursue their growth strategy while ensuring compliance with UK Competition Law.

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